We’re partnering with a large, growing healthcare organization to hire a Web Strategist / Senior Digital Channel Strategist supporting enterprise digital experience across web, search, and conversion pathways.

This role sits within a team that is evolving and becoming more specialized, creating exciting opportunities to shape and scale digital strategy across a broader enterprise footprint.

About the Role

This is a strategy + analytics hybrid role focused on improving end-to-end web performance across key digital touchpoints including search, service line pages, provider profiles, campaign landing pages, and booking journeys.

You’ll act as a hands-on strategic partner, translating business goals into actionable digital strategies and using data to continuously optimize performance.

What You’ll Do

• Partner with marketing, web operations, service lines, and analytics teams to improve digital experience
• Translate briefs into clear, actionable web and digital strategies
• Optimize key journeys (search, landing pages, provider profiles, booking funnels)
• Analyze dashboards and performance data to inform decision-making
• Identify opportunities to improve conversion, UX, and engagement
• Support service line redesign and smaller-scale web initiatives in the first 3–6 months
• Help shape digital presence and brand reputation across web channels
• Collaborate closely with analytics teams to drive continuous optimization

What We’re Looking For

• 3–5+ years of experience in web strategy, digital strategy, or agency-style consulting
• Strong understanding of SEO, paid media, and digital analytics
• Comfortable working in fast-paced, highly matrixed environments
• Strong problem solver with excellent organization and prioritization skills
• Ability to influence stakeholders and communicate insights clearly
• Earlier-career candidate with strong growth potential

Healthcare experience is a plus but not required.

Tools You May Work With

• Workfront
• SEMrush
• Google Analytics
• Adobe Analytics
• Internal / enterprise web tools

Why This Role

• High-impact opportunity within a large, expanding healthcare system
• Blend of strategy, analytics, and hands-on digital execution
• Exposure to enterprise-level digital transformation work
• Clear opportunity to grow within a complex, evolving organization