Case Studies

Activating a Talent Brand to Power a World-Class Facility

2 minute read

EXECUTIVE SUMMARY: After investing more than $12 million to modernize a food processing equipment plant, a manufacturer faced ongoing staffing challenges that threatened production targets. Catena Solutions developed and executed a comprehensive talent brand activation strategy that accelerated hiring, improved production output, and delivered measurable recruiting ROI.

The Challenge: Staffing Gaps at a New Facility

A food processing equipment manufacturer made a significant investment to transform one of its plants into a world-class manufacturing facility. While the physical upgrades were completed, the company struggled to attract and hire enough qualified talent to staff the facility.

Ongoing labor shortages led to manufacturing disruptions, production delays, and underutilization of the new equipment and infrastructure.

The Solution: Talent Activation Strategy

Catena Solutions engaged an experienced Employment Branding Consultant to assess the company’s recruiting approach and develop a targeted talent brand activation strategy. The goal was to increase hiring volume, improve recruiting efficiency, and better communicate the company’s employment value proposition.

The strategy included:

• Refreshing and optimizing the employee referral program
• Producing a video series to showcase the upgraded, world-class facility
• Revamping job descriptions to strengthen the employer brand story
• Implementing organic and paid social media recruiting strategies
• Training internal teams on social media recruiting best practices
• Providing recommendations to optimize job board usage and spending
• Training teams on more effective job board recruitment processes
• Designing new branded print materials to support recruiting efforts
• Launching low-cost recruitment initiatives such as career fairs and university events
• Defining KPIs to measure recruiting performance and strategy effectiveness

The Benefit: 50% Increase in Hiring & $150,000 Saved

The new strategy helped the company:

Additionally, the strategy increased brand awareness, grew the volume of referred applicants, and improved overall recruiting ROI. Contact us to learn more about how we help organizations activate their talent brand and build the workforce needed to support growth.