Fuel Business Growth

Revenue Growth Management

In the highly competitive food and beverage industry, where supply chains are complex and consumer demands shift rapidly, effective Revenue Growth Management is essential. Catena Solutions provides expert Revenue Growth Management consulting to help companies drive profitability, optimize pricing strategies, and unlock sustainable growth. Our consulting services support organizations across the following key areas:

Pricing Management

Our pricing management strategies help organizations create and capture value in the market. We offer comprehensive services that encompass the full cycle, from assessment and development to executing strategies and architecture.

Trade Promotion Management

We provide a suite of trade promotion management solutions to design and implement effective trade strategies, frameworks, and tools. This includes reviewing current strategies, processes, and systems, developing and rolling out new initiatives, and offering change management support for smooth transitions. 

Product Assortment

We know that understanding consumer preferences is an art and a science. Our team of experts can support with product assortment solutions from evaluating procedures and technologies to developing and implementing new plans and projects.

Technology

Evaluating, selecting, and implementing the right technology stack is a critical investment for an organization. Catena facilitates the implementation of technology, including Revenue Growth Management (RGM), Trade Promotion Management (TPM), and Trade Promotion Optimization (TPO) tools. To learn more, view our Technology Strategy & Implementation solution.

Center of Excellence

Our services help companies establish a Revenue Growth Center of Excellence (CoE) by assessing established workflows, recommending solutions, and developing strategic plans. We offer extensive guidance throughout the CoE’s construction, ensuring effective implementation. 

Our approach to Revenue Growth Management goes beyond surface-level fixes—we work alongside your teams to build a data-driven, end-to-end revenue growth management strategy that aligns with your business goals. Through deep industry expertise and advanced analytics, we help organizations implement strategic Revenue Growth Management initiatives that improve margin, enhance trade effectiveness, and elevate pricing and promotion performance across channels.