Trade Promotion Management Consulting
Trade promotions represent one of the largest investments CPG companies make, yet poor visibility, disconnected planning, and outdated processes often lead to significant revenue leakage. To maximize impact, companies need strategic, tech-enabled trade promotion management solutions that align data, systems, and teams.
Improve Promotion Effectiveness with TPM Experts
Trade promotion is a critical aspect of Revenue Growth Management. At Catena Solutions, we help CPG companies improve trade promotion performance by designing and implementing effective strategies, frameworks, and tools.
From assessing current trade practices to developing new initiatives and leading system rollouts, our trade promotion management consulting services provide end-to-end support including change management to drive adoption. Our consultants bridge the gap between people, process, and technology, offering expert guidance on trade promotion management system selection, implementation, and ongoing optimization.
Our Trade Promotion Services
- Trade Promotion Management System Implementation & Support
- Trade Spend Analytics & ROI Measurement
- Change Management & Sales Enablement
- Forecasting Accuracy Improvement
- Retailer Deduction Resolution Strategies
- Trade Promotion Management Reporting & Dashboard Development
Value Delivered
- Improve ROI on Promotional Spend
- Increase Forecasting Accuracy
- Streamline Claims & Reconciliation
- Enable Better Collaboration Between Sales, Marketing, Finance & IT
- Enhance Visibility Across the Promotion Lifecycle
- Support Successful Trade Promotion Management System Implementation & Adoption
- Drive Data-Driven Decision Making
- Reduce Revenue Leakage & Overpayments
- Build a Scalable Trade Promotion Management Framework for Future Growth
Why Catena Solutions
Catena Solutions brings a deep understanding of commercial and financial operations within the CPG industry, along with a proven track record of enabling successful trade promotion management initiatives at Fortune 1000 companies. Additionally, we know how an effective trade promotion management strategy fits into an overall Revenue Growth Management plan.
Our cross-functional trade promotion management consulting teams include experts in technology, data, finance, and change management, allowing us to tackle trade promotion challenges from every angle. With a flexible, embedded model and the ability to ramp up quickly, we integrate seamlessly into your organization to drive measurable results.
Let’s Modernize Trade Promotions Together
Ready to improve your trade promotion performance? Connect with Catena Solutions to explore how we can support your trade promotion management initiatives and trade optimization goals.